Why
Winning is no longer a one company problem. Understanding the market needs and best market entry for total ecosytems creates unfair advantage. Companies no longer win alone and are dependant on winning ecosystems. Correctly framing all motivations and leveraging total success, to accelerate winning for all participants creates unfair market advantage.
New business ecosystems always includes cloud, telecom and technology. Understanding the relevant strengths, motivations and needs of these with your own can transform market growth and momentum.
What
Winning requires positioning, messaging and strategy for all participants in the ecosystem. Growth happens with the best strategy, story, and execution, cohesively driven across all participants.
After spending 25+ years in the software, telecom and cloud space and after living in the UK, Europe and the USA for extended periods of time, I have a passion for finding how companies can meet the human needs of people, and accelerate business for all.
Engagements are scoped by the clients own needs and gap analysis. Deliverables can include strategic help, market mapping and positioning, messaging and story telling support towards key audiences - both customer and ecosystem.
Who
I am a previous CMO and technical leader, with 28+ years of experience in software, cloud, and telecom industries. I focus on customer motivation, market landscape understanding, and strategic execution plans.
I have previously led global marketing, branding, consulting, business development, technology innovation, operations, software R&D, cloud, and new multimedia organisations, in companies such as Deutsche Telekom founded MobiledgeX, Ericsson, AT&T, Volvo Ocean Race and CERN.
I am a member of the advisory board for DataCatalyst.org, an industry think tank focused on data privacy understanding related to economic growth. I am the previous chairman of the board for the Application Developers Alliance.
I am a UK and USA citizen, currently based in London.
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