Winning is no longer a one company problem. Understanding the market needs and best market entry for total ecosytems creates unfair advantage. Companies no longer win alone and are dependant on winning ecosystems. Correctly framing all motivations and leveraging total success, to accelerate winning for all participants creates unfair market advantage.
New business ecosystems always includes cloud, telecom and technology. Understanding the relevant strengths, motivations and needs of these with your own can transform market growth and momentum.